Ghostbusters of the Blawgosphere Take Aim at ‘Ghostblogging’

It feels like a debate that has been going on for weeks, but it was just Thursday of last week when attorney/ghostbuster Mark Bennett wrote on his Social Media Tyro blog about "ghostblogging." Bennett wrote that "[h]olding someone else’s resume, face, or results out as your own in marketing your practice is fraudulent. No ethical lawyer could possibly think that any of that would be okay. So how is it okay for a lawyer to hire a ghostwriter to write his blog?" He specifically referenced a service called Legal Ghost Blogger ("Blogging by Professionals, for Professionals") that offers bloggers people who have a blog "a steady stream of content for your estate planning blog, created by an experienced writer and estate planning paralegal. Your content can be a mix of syndicated or original posts, with new material appearing on your blog several times a week." Bennett also linked to a page on the LGB site filled with testimonials and photos from smiling clients who said things like, "I can’t say enough about LegalGhostBlogger.com. The posts go reliably and consistently onto my blog seemlessly [sic] without me ever having to do a thing." The "ghost" behind LGB, Jenni Buchanan, then wrote…
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