Time to Assess: Who Is Your Real Competition?

As the turbulent economy spurs law firms to consider new ways to maintain their fair share of clients’ hearts and wallets, the firms that thrive will be those that not just understand who they are and what they do in the absolute but that can also exploit who they are and what they do relative to their key competitors, writes Liz Pava. She offers some ideas on how law firms can achieve a competitive advantage during a volatile business cycle. Read more…